tungwaiyip.info

home

about me

links

Blog

< September 2011 >
SuMoTuWeThFrSa
     1 2 3
4 5 6 7 8 910
11121314151617
18192021222324
252627282930 

past articles »

Click for San Francisco, California Forecast

San Francisco, USA

 

Netflix - The Worst Apology One Ever Made

Many of you Netflix customers may have gotten an email or heard it from the news. Netflix' CEO has made a public apology about the recent price change with some further announcement. I think this is the worst apology I have ever seen. I am writing this mainly from a customer's perspective. I wasn't angry about the price change. Nor am I care about their business that much. They've asked me to pick between DVD or streaming. Since only about one third of movies I watch offer streaming, DVD only is the no-brainer option for me. This actually saved me a little bit of money.

What annoys me is that this is an apology that is not an apology. What exactly does Netflix believe they have done wrong? From they email they are absolutely convinced their business strategy is right, and I'm not here to dispute it. I just don't see what are they trying to apologize for? The are not back tracking the price change, nor are they offering any discount or compensation. In fact they are so convinced in what they are doing that they announce further change to spin off the DVD rental into a new company called Qwikster.

Some business pundits are nodding their head and approving of their bold move, often citing Innovator's Dilemma and such. But what is it in for the consumers? All the got is their service being spin into Qwikster, essentially a second rated brand name. The other difference is Qwikster.com and Netflix.com websites will not be integrated, so

if you subscribe to both services, and if you need to change your credit card or email address, you would need to do it in two places. Similarly, if you rate or review a movie on Qwikster, it doesn't show up on Netflix, and vice-versa.

In other words, you customer are getting screwed. The interest of the company as a business is clearly different from the interest of the customers.

Why bother to write a super long email to the customers if you have nothing to offer to them? Why apologize if you have nothing to apologize for? In the announcement they regret that "many members felt we lacked respect and humility in the way we announced the separation of DVD and streaming". I feel that they have just humiliated us again.

2011.09.19 [] - comments

 

 

blog comments powered by Disqus

past articles »

 

BBC News

 

Xi defends Hong Kong rule on handover anniversary (01 Jul 2022)

 

Hong Kong handover: What will the next 25 years hold? (01 Jul 2022)

 

Ukraine war: Russian missile strikes kill 18 in Odesa region - emergency service (01 Jul 2022)

 

Missing Cryptoqueen: FBI adds Ruja Ignatova to top ten most wanted (01 Jul 2022)

 

Nupur Sharma: India court says Prophet row 'set country on fire' (01 Jul 2022)

 

Bison attacks woman at Yellowstone National Park (01 Jul 2022)

 

Technoblade: Minecraft YouTuber dies from cancer aged 23 (01 Jul 2022)

 

Supreme Court limits Biden's power to cut emissions (30 Jun 2022)

 

Nato Summit: Did Justin Trudeau forget Australian PM’s name? (01 Jul 2022)

 

North Korea claims Covid arrived on 'alien things' near border (01 Jul 2022)

more »

 

SF Gate

 

'This will be somewhat painful': Elon Musk talks Twitter takeover in extended interview at TED2022 Vancouver (14 Apr 2022)

 

Best Background Check Services in 2022, Top 13 People Finder Sites Reviewed (5 Apr 2022)

 

Better.com employees got severance checks before they were laid off (9 Mar 2022)

 

Apple joins other Bay Area tech giants in responding to Russian invasion of Ukraine (1 Mar 2022)

 

Uber will now show you how you’re rated by drivers (18 Feb 2022)

 

The man behind Google’s Silicon Valley headquarters says fancy tech offices are ‘dangerous’ (24 Jan 2022)

more »


Site feed Updated: 2022-Jul-01 03:00