I've heard about Yelp when they first start around 2 years ago. Social networking sites were the buzz word. They take that and use it for local shops and restaurant recommendation. With much larger competitors I thought they were a long shot.

Recently I look at it again. Sure enough people are drawn to it and leave comment all over. There are many devotees who have written hundreds of reviews on everything. Nearly every business establishment in my neighborhood, no matter how obscure or small, got multiple comments. I have lived in the neighborhood for a long time and walked pass some obscure establishment like American College of Traditional Chinese Medicine countless times. But only through the Yelp comments do I find out what they are doing.

The Map-tastic feature works really well. It merges Google Map and the search result. It allows user to move around on the map and have the search result refreshed. Yelp is where I will go for local search.

2006.05.26 [business] - comments