Many of us are aware of the social network phenomenon, but for a long time, I don't really get it. A website for for people to add "friends", posting updates and pictures? Is it a hype or is it a real game changer? In her book, Clara Shih expounds how social network transform the way people interact with each other, how it can promote sales and marketing, facilitate innovation and help people to keep in touch. It is a book that really helps me to "get" the social network phenomenon and why it really matters.
2011.01.30 comments -