tungwaiyip.info

home

about me

links

Blog

< February 2010 >
SuMoTuWeThFrSa
  1 2 3 4 5 6
7 8 910111213
14151617181920
21222324252627
28      

past articles »

Click for San Francisco, California Forecast

San Francisco, USA

 

How Google Screw Up in China, the Missing Story

Last month the IT world is jolted by the news of a security breach of Google's system by Chinese hackers and the subsequence response by Google threatening to pull out their China operation altogether. Many in the west see this as a courageous resistance to China's Internet censorship and a righteous response to the assault on some human right activists. Other observers noted that Google's market share in China is trailing far behind the local competitor, that they may using this incident to give themselves a graceful excuse to exit.

All of them could have learned something from anthropologist Tricia Wang's insightful observation of Google's uses or non-use in China. Tricia is a research scholar working in China to study how youths and migrants are using ICT to manage their inter-personal communication networks. She come up with her observation from the angle of grassroot youngsters.

Among her observations are

  • Google is mostly irrelevant to Chinese users. While elite, educated Chinese depend on Google as much as others do, young people has a very different usage pattern. They mostly use Internet with IM or mobile devices to connect to their friends. They have never found Google to be useful.
  • Google has a huge branding issue in China. Most Chinese cannot spell the word 'Google'! I was amused to find that Google is known by its colloquial name GouGou (狗狗doggy) more than its official name Gu-Ge (谷歌). Here in the west, especially within the IT industry, Google's brand name stands for leadership in innovation and intelligent services. There in the back street of China, Google's name is associated with the lowly doggy. What a satire!

Tricia has an excellent piece of analysis that should be on most reader's radar screen.

2010.02.11 [] - comments

 

 

blog comments powered by Disqus

past articles »

 

BBC News

 

Trump invites Putin to visit US (19 Jul 2018)

 

New Brexit Secretary Dominic Raab vows to 'intensify' talks (19 Jul 2018)

 

'Dangerous complacency' to global HIV epidemic risks resurgence (19 Jul 2018)

 

Egypt sarcophagus: Mystery black tomb opened in Alexandria (19 Jul 2018)

 

Yemeni refugees flee to South Korean holiday island of Jeju (19 Jul 2018)

 

Macron aide Benalla in French probe for beating protester (19 Jul 2018)

 

Trevor Noah defends 'Africa won the World Cup' joke (19 Jul 2018)

 

Zuckerberg in Holocaust denial row (19 Jul 2018)

 

US faces retaliation if car tariffs go ahead (19 Jul 2018)

 

Hungary pursued by EU over 'Stop Soros' migrant law (19 Jul 2018)

more »

 

SF Gate

 

Facebook to remove misinformation that leads to violence (19 Jul 2018)

 

Ship traffic, July 20 (19 Jul 2018)

 

EBay lays off nearly 300 Bay Area employees (19 Jul 2018)

 

Ship traffic, July 18 (18 Jul 2018)

 

Business News Roundup, July 19 (18 Jul 2018)

 

Settlement rejected in McDonald’s franchisee case (18 Jul 2018)

more »


Site feed Updated: 2018-Jul-19 18:00