tungwaiyip.info

home

about me

links

Blog

< February 2010 >
SuMoTuWeThFrSa
  1 2 3 4 5 6
7 8 910111213
14151617181920
21222324252627
28      

past articles »

Click for San Francisco, California Forecast

San Francisco, USA

 

How Google Screw Up in China, the Missing Story

Last month the IT world is jolted by the news of a security breach of Google's system by Chinese hackers and the subsequence response by Google threatening to pull out their China operation altogether. Many in the west see this as a courageous resistance to China's Internet censorship and a righteous response to the assault on some human right activists. Other observers noted that Google's market share in China is trailing far behind the local competitor, that they may using this incident to give themselves a graceful excuse to exit.

All of them could have learned something from anthropologist Tricia Wang's insightful observation of Google's uses or non-use in China. Tricia is a research scholar working in China to study how youths and migrants are using ICT to manage their inter-personal communication networks. She come up with her observation from the angle of grassroot youngsters.

Among her observations are

  • Google is mostly irrelevant to Chinese users. While elite, educated Chinese depend on Google as much as others do, young people has a very different usage pattern. They mostly use Internet with IM or mobile devices to connect to their friends. They have never found Google to be useful.
  • Google has a huge branding issue in China. Most Chinese cannot spell the word 'Google'! I was amused to find that Google is known by its colloquial name GouGou (狗狗doggy) more than its official name Gu-Ge (谷歌). Here in the west, especially within the IT industry, Google's brand name stands for leadership in innovation and intelligent services. There in the back street of China, Google's name is associated with the lowly doggy. What a satire!

Tricia has an excellent piece of analysis that should be on most reader's radar screen.

2010.02.11 [] - comments

 

 

blog comments powered by Disqus

past articles »

 

BBC News

 

Barcelona attack: New manhunt for suspected driver (19 Aug 2017)

 

Steve Bannon vows to 'go to war' for Trump agenda after sacking (19 Aug 2017)

 

Finland killings: Stabbings in Turku a 'terror attack' (19 Aug 2017)

 

Woman raped by Roman Polanski asks for 'mercy' to end case (19 Aug 2017)

 

Lele Tao: The 'online goddess' who earns a year (18 Aug 2017)

 

Liu Xiabo's widow Liu Xia makes first appearance since funeral (19 Aug 2017)

 

Russia knife attacker wounds eight (19 Aug 2017)

 

Boston braces for rival protests week after Charlottesville (19 Aug 2017)

 

Disputed Venezuela assembly takes parliament's powers (19 Aug 2017)

 

Big Ben's Ayrton Light to be switched off (19 Aug 2017)

more »

 

SF Gate

 

Bay Area News (7 Jan 2012)

 

City Insider (11 Feb 2012)

 

Crime Scene (13 Feb 2012)

 

C.W Newius Column (10 Jan 2012)

 

C.W. Nevius Blog (11 Feb 2012)

 

Education News (10 Jan 2012)

 

KALW (11 Feb 2012)

 

Matier and Ross Blog (11 Feb 2012)

 

Taylor Swift’s blank space; Foot Locker’s plunge; Webster’s fun (18 Aug 2017)

 

From Isaac Asimov to Aimee Mann, ‘robophobia’ plagues humans (18 Aug 2017)

 

Former Uber CEO lashes out at VC firm suing company (18 Aug 2017)

 

In China, your company’s name can’t be a mouthful (18 Aug 2017)

 

Target ends relationship with troubled food maker Hampton Creek (18 Aug 2017)

 

Best action camcorders (18 Aug 2017)

more »

 


Site feed Updated: 2017-Aug-19 03:00